Manager – (BD & Marketing)

5 - 9 Years

Job Description

1. Business Development
a. Preparation of Business Plan periodically as required by management
b. Lead generation for various verticals
c. Tracking, monitoring and participation in tenders. Preparation and submission of bids

2. Marketing
a. Articulate company's desired image & position; maintain consistent positive image of the organisation with customers and all stakeholders
b. Strengthen company's brand through event participation, speaking opportunities, technical seminars, webinars & cultivate thought leadership
c. Assist in preparing Marketing & PR budget
d. Conduct Market Research as and when required
e. Work closely with Heads of Departments and Divisional Heads to support and define their respective value proposition and key messages
f. Develop creatives, brochures and promotional material for various verticals in line with brand guidelines
g. Media relations Develop and maintain relations with various Indian & International publications/ media houses (both trade & mainstream media)
h. Co-ordinate with Management, Divisions, Departments & Survey Stations to identify opportunities for press coverage. Track and monitor IRClass coverage within various media publications
i. Mass Communication through mass mailing and campaigns
j. Website To develop new content on the website in co-ordination with various Divisions & Departments
k. Develop and manage digital marketing campaigns and overseeing the social media strategy. To conceptualise, develop and post regular content on social media sites
l. Event Management
i. Identify various events Exhibitions, Conferences, Seminars for participation
ii. Provide global event support to various Departments, Survey Stations
iii. Seek speaker opportunities at key events

Salary: Not Disclosed by Recruiter

Industry:Shipping / Marine

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Permanent Job, Full Time


Desired Candidate Profile

Please refer to the Job description above


UG:Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization

PG:MBA/PGDM - Any Specialization, Marketing

Doctorate:Doctorate Not Required

Company Profile

Indian Register of Shipping

IRCLASS is a ship classification society dedicated to the safe operation of ships and clean marine environment.
Established in 1975 to aid the Indian maritime industry, its operations have grown in scope and international reach. It became an associate of the International Association of Classification Societies in 1991 and is recognised by the International Underwriting Association, London under the classification clause.
A strong R&D base has enabled IRCLASS match its technical proficiency and operational efficiency to global standards. IRCLASS operates worldwide providing world-class technical and certification solutions to businesses across the globe.
IRCLASS is involved with the design appraisals, survey & certification of various types of commercial ships and naval crafts. Technical expertise achieved over the years has made it possible for IRCLASS to offer its services to the non-marine industry. IRCLASS is also accredited to provide certification for quality, environment & safety management systems.
Presently IRCLASS has more than 1000 ships including oil tankers, bulk carriers, LNG carriers and chemical tankers totaling 8.65 million gross tons under its class. Ships classed with IRCLASS have one of the best safety records and lowest PSC detentions globally. For more details log in to
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Contact Company:Indian Register of Shipping